Tag: Berger Priyo Pujo

Experience the magic of Berger Priyo Pujo! Join us in celebrating the beauty of tradition, creativity, and the festive spirit that unites us all.

Berger Priyo Pujo is an initiative by Berger Paints India, typically launched during the festive season of Durga Puja, which is one of the biggest and most celebrated festivals in West Bengal and other parts of India. It showcases Berger’s connection to the cultural vibrancy and aesthetic traditions of the festival.

Key Aspects of Berger Priyo Pujo:

1. Community Involvement:
   • Berger Paints often collaborates with local communities and Durga Puja committees to highlight and celebrate unique themes, artistry, and decorations of pandals (temporary structures housing the deity).
2. Pandal Competitions:
   • The campaign usually includes competitions for Durga Puja pandals, where various committees can register to participate.
   • Pandals are judged on their themes, creativity, environmental sustainability, and overall presentation.
   • Winning committees are rewarded with attractive prizes and recognition.
3. Focus on Art and Colors:
   • The initiative aligns with Berger’s core values of promoting art, creativity, and the beauty of colors, reflecting the essence of Durga Puja celebrations.
4. Digital Campaigns:
   • Berger Priyo Pujo leverages digital platforms to engage a broader audience. Activities like online voting for favorite pandals, social media challenges, and giveaways are often part of the campaign.
5. Sustainability and Innovation:
   • Recent years have seen a push toward eco-friendly practices, such as sustainable paints and materials for pandal decorations.
6. Cultural Celebrations:
   • Through Berger Priyo Pujo, the company emphasizes its role in preserving and promoting local culture and traditions, resonating with the emotional and festive spirit of Durga Puja.

Berger Priyo Pujo 2023/2024 Highlights (if applicable):

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